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Post by juthi52943 on Dec 30, 2023 4:01:32 GMT
The processing carried out by the clean room produces anonymized by-products of the PII data, which can then be combined with data on individuals or households from different sources, without revealing their identity. This is where data cleanrooms earn their privacy credentials: access, availability and use are agreed upfront by the parties entering into the cleanroom agreement, and the Control and maintenance. Data governance) of these agreements are enforced by the Job Function Email List cleanroom provider. This framework ensures that one party cannot see the other party's data, thereby meeting the GDPR mandate that consumer data cannot be shared without their consent. Cleanrooms also power data governance tools, allowing brands to use their data for multiple purposes (see below) and have confidence that it is protected according. To their rigorous standards. How a Data Cleanroom Works Cleanroom Use Cases Cleanrooms have many existing use cases, both for marketing and other industries, such as medical research. Additionally, brands are pushing the boundaries, finding new and creative uses for cleanrooms every quarter. Here are some of the most popular ones used by advertisers and digital marketers today.
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