It testifies to them

Olins, one of the most experienced branders in the world, told in the book About the Brand " The brand image presented and supported the product ". Nowadays, however, everything has been turned upside down, because we have taken most of the functional features of the product for granted. The brand has gained a new status it still stands for the image, but not only of its own, but also of consumers.



With proper company branding and brand values, the recipients can identify themselves. non verbally about what kind of people they are, it talks about aspects of their personality or desires rela Phone Number List ted to its change, and also supports their views. Modern, good branding is based on commitment and belonging and has come to be an expression of the personal attitudes of its recipients.







What exactly is branding? No, it's not just a logo Branding, i e. building brand awareness, is a design process that, among other things, is responsible for brand recognition against the competition. In addition, it creates a personality and a coherent image of our company, product or service in the eyes of consumers, whose opinions on various portals are increasingly important in the semi digital world.